Clehance

Clehance is a European fintech engineering company developing advanced technology for financial institutions.

Its expertise spans core financial infrastructure, artificial intelligence, payments and blockchain technology, with a focus on building robust solutions for demanding financial environments.

Clehance had identified an interesting technology opportunity, but the concept was still at an early stage.

Before committing significant resources to development, the founders wanted to better understand the size and attractiveness of the opportunity, determine exactly what the product should offer and establish how it could be positioned commercially.

The challenge was to move from an initial idea to a proposition with a clear market, product, pricing and go-to-market rationale.

LionAGE worked closely with the founding team through an iterative process of analysis, brainstorming and product refinement.

• Market opportunity — assessing the addressable market, customer needs and the commercial potential behind the initial concept.
• Product strategy — challenging the proposition and helping determine which features and characteristics would create the strongest fit with the target market.
• Product design iterations — reviewing successive versions of the concept with the founders, identifying improvements and continuously refining the proposition.
• Product-market fit — ensuring that the final concept addressed a meaningful customer need and could be clearly differentiated and positioned.
• Pricing strategy — exploring how the solution should be priced based on its value proposition, target customers and commercial model.
• Go-to-market strategy — defining how the product could be introduced to the market, which customers to target and how the proposition should be communicated.

Through successive rounds of discussion, analysis and refinement, Clehance was able to turn an initial technology concept into a much more clearly defined commercial proposition.

The process helped align market opportunity, customer needs, product design, pricing and go-to-market strategy before moving further into execution.

Rather than developing the technology first and determining how to commercialise it afterwards, the founders were able to approach the project with a clearer understanding of what to build, who to build it for and how to bring it to market.